After eight years of trading, the Swiss e-bike motor company Go SwissDrive has gone into liquidation.  

Go SwissDrive's motor is a rear hub system, offering quiet and powerful operation with a colour display and smartphone connectivity. They informed business partners of the liquidation on the 8th January, and to outsiders this came as a surprise as no previous financial problems were announced by Go SwissDrive's owners the Ortlinghaus Group. Their reason for the liquidation reads: “The further development of the peripherals (connectivity), which the customer expects more and more in the premium segment, raises an increasingly higher effort. In a price-sensitive market these investments are difficult to recoup in the long term”. 

Go SwissDrive will continue to honour their contracts and fulfill orders over the next twelve months, and they've promised that an order of 2,000 extra drive systems for the Swiss rental bike firm Publibike, for which they have already supplied over 5,500, will be delivered.  

It's the second e-bike drive manufacturer to cease trading in three months, after BionX of Cananda folded back in in October.